1.0Lee Shau Kee School of Business and Administration - Hong Kong Metropolitan Universityhttps://www.hkmu.edu.hk/bauserhttps://www.hkmu.edu.hk/ba/author/user/Bachelor of Business Administration in Marketingrich600338<blockquote class="wp-embedded-content" data-secret="y7lSUkcw2F"><a href="https://www.hkmu.edu.hk/ba/proginfo/bbamkt/">Bachelor of Business Administration in Marketing</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.hkmu.edu.hk/ba/proginfo/bbamkt/embed/#?secret=y7lSUkcw2F" width="600" height="338" title="“Bachelor of Business Administration in Marketing” — Lee Shau Kee School of Business and Administration - Hong Kong Metropolitan University" data-secret="y7lSUkcw2F" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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Programme Information for New Students Programme RegulationsNote: Enrolled students who cannot find their course here should click on the above link 'Programme Regulations'. Programme Description This programme introduces students to the theoretical and practical aspects of marketing including marketing management, consumer behaviour, promotions management, services marketing, marketing strategy and marketing research. Programme Intended Learning Outcomes...