Master of Global Business and Marketing

Lee Shau Kee School of Business and Administration Master of Global Business and Marketing  
PROGRAMME CODE
MGBMF
LANGUAGE
ENGLISH
STUDY DURATION
1-YEAR
2-YEAR
MODE OF STUDY
FULL-TIME, FACE-TO-FACE
PART-TIME, FACE-TO-FACE
 

PROGRAMME CODE

language
 

LANGUAGE

STUDY DURATION

MODE OF STUDY

 

MGBMF

 

ENGLISH


1-YEAR
2-YEAR


FULL-TIME, FACE-TO-FACE
PART-TIME, FACE-TO-FACE

About The Programme

This programme aims to deepen students’ understanding of the concepts, practices and techniques for conducting international business, while also focusing on marketing activities. It helps students strengthen their analytical and communication skills, and the ability to develop and make use of opportunities in an international business environment. Combining marketing and global business knowledge, MGBMF prepares graduates for professional and managerial positions across the marketing spectrum.

Programme Intended Learning Outcomes (PILOs)

  1. Demonstrate a comprehensive understanding and critically evaluate the contemporary marketing and global business issues using relevant theories and practices.
  2. Apply global transferrable skills in international business and marketing to address opportunities and problems faced by global organisations.
  3. Integrate theoretical and practical applications across functional business areas in ever-changing marketing and international business environment.
  4. Apply knowledge and skills needed in developing socially responsible and ethnical strategies to deal with dynamic marketing and international business environment.

Entry Requirements

MGBMF applicants to the programme must satisfy the following entry requirement:

  • a recognized degree in a business-related area (or its equivalent); OR
  • a recognized degree in a non-business area (or its equivalent), plus at least three years of supervisory/managerial experience.
  • applicants must meet the following English language proficiency requirements if their Bachelor’s Degrees or equivalent qualifications did not adopt English as the medium of instruction.

Level 3 or above

In English Language Subject of the Hong Kong Diploma of Secondary Education Examination (DSE)

100 or above

In English Language Subject of National College Entrance Examinations (NCEE (Gaokao))

60 or above

In TOEFL – Paper-delivered test (all 3 skills combined)

550 or above

In TOFEL – Paper-based

79 or above

In TOFEL – Internet-based

6.0 or above

In IELTS

430 or above

In CET-6

Pass or above

In English written test conducted by HKMU*


OR
 equivalent

* Applicable to certain programmes only. For details, please refer to the programme information online.

MGBMF applicants may also enter the programme through Pathway 1 if he/she meets the following entry requirement

  • a recognized Master’s degree in business or a business-related area (or its equivalent).

Special Entry Route: Applications of non-business degree holders with less than three years of supervisory/managerial experience will also be considered. Instead of 60 credits, successful applicants are required to complete 80 credits for graduation including a 1-term, 20-credit course, BUS B808F Business Administration Perspectives offered in May / June or a 2-term, 20-credit course, BUS B828F Business Administration Perspectives (Two Terms) offered in September in each year.

Programme Structure and Contents

 

Students pursuing this programme must successfully complete 60 credits* as follows:

 

(a) 40 credits

from compulsory courses

Course Code
Course Title
No. of Credits
IB B890F
International Management Strategy
10
IB B891F
International Marketing Strategy
10
IB B894F
Management Issues for Global Managers
10
MKT B895F
Contemporary Issues in Marketing
10

(b) 20 credits

from the elective courses

Course Code
Course Title
No. of Credits
DB B877F
Digital Marketplace and Analytics
10
MGT B820F
Strategy
10

Students pursuing the MGBMF programme through Pathway 1 must complete the 40 credits from compulsory courses. (For details of Pathway 1, please refer to the Entry Requirements.)

In addition to the 60 credits (or 80 credits for Special Entry Route or 40 credits for Pathway 1), students will need to complete additional courses required by the School after assessing their academic backgrounds, results in the admission tests, language proficiency and other relevant factors in order to facilitate effective learning of Master’s degrees in business-related areas. The specific requirements will be stipulated in the offer letter.

DURATION OF STUDY

Full-time and part-time students can normally complete the Master’s programmes in 18 and 30 months respectively. The minimum study duration for full-time students of the Master’s programmes is 1 year. The minimum study duration for part-time students of the Master’s programmes is 2 years. Students admitted through the Special Entry Route will normally start the programme 3 months earlier than other students for taking BUS B808F Business Administration Perspectives.

MODE OF STUDY

The courses in the programme will be taught through face-to-face mode. The programme will accept new students in the Autumn Term only.

LANGUAGE OF INSTRUCTION

The language of instruction for all courses of the programme is English.

Global Immersion Programme

In the era of globalization, market opportunities and business operations are not restricted by national boundaries. B&A is committed to preparing students for challenges in the international business environment. In view of this, a Global Immersion Programme is designed to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become an empowered global citizen. The fees for the Global Immersion Programme will be HK$50,370^, which do not include air passage, food, accommodation and other incidental expenses. The tuition fees do NOT include the fees for the global immersion programme. The global immersion programme is compulsory for full-time students while optional for part-time students.

^ The fee is subject to annual review.

Admission-related Information

PROGRAMME AND APPLICATION FEES

Click here for the programme and application fees.

ADMISSION PROCEDURES

Click here for the admission procedures.

ADMISSION INTERVIEW ARRANGEMENT

Applicants who are deemed to have fulfilled  the entry requirements will be invited to attend an admission interview and an English written test. The interview will be in the form of a group discussion. Candidates may be asked to conduct a discussion on current affairs and/or case analysis for the assessment of their capabilities, such as analytical skill, adaptability, interpersonal skill, presentation skill and their ability to form logical arguments.

APPLICATION DEADLINE

Deadlines applicable to all applicants (2021 Autumn Term)
  • 1st round: 31 January 2021
  • 2nd round: 31 July 2021
The application will be closed when all places are filled.
 
Non-local and mainland applicants who need to apply for a student visa to study in Hong Kong should submit the applications on or before 31 May 2021.

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Admissions & Enrolment Office (Part-time & Postgraduate), Registry

About Programme

Lee Shau Kee School of Business and Administration