Bachelor of International Hospitality and Attractions Management with Honours

Lee Shau Kee School of Business and Administration Bachelor of International Hospitality and Attractions Management with Honours  
PROGRAMME CODE
JUPAS: JSSU90
DIRECT APPLICATION: BIHAMHJ
ENTRY
YEAR-1 ENTRY
YEAR-1 ENTRY
SENIOR YEAR ENTRY
SENIOR YEAR ENTRY
STUDY DURATION
4-YEAR
4-YEAR
2-YEAR
3.5-YEAR
MODE OF STUDY
FULL-TIME, FACE-TO-FACE
PART-TIME, FACE-TO-FACE
 

PROGRAMME CODE

 

ENTRY

STUDY DURATION

MODE OF STUDY


JUPAS: JSSU90

DIRECT APPLICATION: BIHAMHJ


YEAR-1 ENTRY
YEAR-1 ENTRY
SENIOR YEAR ENTRY


4-YEAR
4-YEAR
2-YEAR



FULL-TIME, FACE-TO-FACE

 

PROGRAMME CODE

 

ENTRY

 

STUDY DURATION

 

MODE OF STUDY


JUPAS: JSSU90

DIRECT APPLICATION: BIHAMHJ


YEAR-1 ENTRY
YEAR-1 ENTRY
SENIOR YEAR ENTRY
SENIOR YEAR ENTRY


4-YEAR
4-YEAR
2-YEAR
3.5-YEAR



FULL-TIME, FACE-TO-FACE

PART-TIME, FACE-TO-FACE

About The Programme

  • Year-1 Entry
  • Senior Year Entry

The Bachelor of International Hospitality and Attractions Management with Honours is a 4-year programme. The programme is designed to provide quality education in theoretical and practical knowledge and skills in various aspects of hospitality and attractions management for those who wish to pursue or further advance their careers at managerial level in the hospitality industry.

The programme helps students acquire knowledge and skills up to professional level strengthening their knowledge of general management in hotel, attractions and tourism areas, nurturing and providing various opportunities to sharpen their creative thinking, problem-solving techniques, and other generic skills. It develops in students sound professional knowledge in various disciplines of management studies and managerial thinking, which are deemed necessary for their intellectual and social well-being and, more importantly, for excelling in a supervisory position in the hospitality industry.

The Bachelor of International Hospitality and Attractions Management with Honours is designed to provide quality education in theoretical and practical knowledge and skills in various aspects of hospitality and attractions management for those who wish to pursue or further advance their careers at managerial level in the hospitality industry.

The programme helps students acquire knowledge and skills up to professional level strengthening their knowledge of general management in hotel, attractions and tourism areas, nurturing and providing various opportunities to sharpen their creative thinking, problem-solving techniques, and other generic skills. It develops in students sound professional knowledge in various disciplines of management studies and managerial thinking, which are deemed necessary for their intellectual and social well-being and, more importantly, for excelling in a supervisory position in the hospitality industry.

Programme Intended Learning Outcomes (PILOs)

  1. Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
  2. Critically evaluate issues and make informed judgements in view of the organisation’s strategies as well as ethical considerations.
  3. Make meaningful contributions as a leader and member in a team setting and communicate effectively.
  4. Command knowledge of the practices and activities of key aspects of hospitality and attractions management.
  5. Integrate and apply advanced analytical skills to address issues and make business decisions related to hospitality and attractions management, especially those involve international operation.
  6. Assimilate and synthesise new knowledge in hospitality and attractions management, apply it to solve problems related to operation in hospitality and attractions industries, and develop practical recommendations.

Admission Requirements

  • Year-1 Entry
  • Senior Year Entry

 

Students shall have attained either

 

LEVEL 3 OR ABOVE

IN CHINESE LANGUAGE

LEVEL 3 OR ABOVE

IN ENGLISH LANGUAGE

LEVEL 2 OR ABOVE

IN MATHEMATICS

LEVEL 2 OR ABOVE

IN LIBERAL STUDIES

LEVEL 2 OR ABOVE

IN AN ELECTIVE SUBJECT

 

in the HKDSE OR an equivalent qualification

 

 

Applicants of Senior Year Entry to the programme must satisfy the following entry requirement:

 

An Associate Degree/Higher Diploma (or its equivalent) in a business, a hospitality-related or a tourism-related area from a tertiary institution recognized by the University;

 

OR

An Associate Degree / Higher Diploma (or its equivalent) in a non-business related area; a non-hospitality or a non-tourism related area from a tertiary institution recognized by the University upon completion of a bridging programme offered by HKMU.

Programme Structure and Contents

  • Year-1 Entry
  • Senior Year Entry (Full-time)^

During the four years of study, students will need to complete 160 credits of courses, comprising 85 credits of core courses, 50 credits prescribed concentration courses, 5 credits business elective and 20 credits from Purpose-Designed General Education Courses from fields of study which are different from those of their programmes.

In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.

Major

There are 85 credits of core courses and 50 credits of prescribed concentration courses in the major area of study. The core courses in the first two years of study cover a wide variety of topics in business communication, business statistics, business law, accounting, economic system, finance, marketing, human resource management, information management, management accounting and operations management. These are essential to a professional manager in the hospitality industry.

In the third and fourth years of study, students will study courses in hospitality management, attractions management and international business. In addition, students will study a course in business issues and ethics, management policy and strategies and services marketing, a course in work-based learning project and one business elective course.

YEAR 1

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B200F*
Integrated Business Foundation
30
A purpose-designed general education course#
5
Spring
BUS B200F*
Integrated Business Foundation
30
A purpose-designed general education course#
5

YEAR 2

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B220F*
Integrated Business Functions
30
A purpose-designed general education course#
5
Spring
BUS B220F*
Integrated Business Functions
30
A purpose-designed general education course#
5

YEAR 3

Term
Course Code
Course Title
No. of Credits
Autumn
HPM B306F
Cultural Heritage Management
5
HPM B307F
Advanced Tourism Management
5
BUS B368F
Business Issues and Ethics
5
IB B391F
International Business Environment
5
Spring
HPM B309F
Theme Park Management
5
TRM B313F
Customer Experience Management in Tourism and Hospitality
5
IB B392F
Managing International Business
5
One Business Elective Course
5

YEAR 4

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B398F*
Work-based Learning Project
20
MGT B398F
Business Strategy
5
HPM B305F
Event Management
5
HPM B308F
Advanced Hotel Management
5
MKT B365F
Services Marketing
5
Spring
BUS B398F*
Work-based Learning Project
20

It is compulsory for students to complete the Global Immersion Programme.

* Courses carry-over from the Autumn Term

# Purpose-Designed General Education Courses:
Students should take General Education courses from fields of study which are different from those of their programmes.

YEAR 3

Term
Course Code
Course Title
No. of Credits
Autumn
HPM B306F
Cultural Heritage Management
5
HPM B307F
Advanced Tourism Management
5
BUS B368F
Business Issues and Ethics
5
IB B391F
International Business Environment
5
Spring
HPM B309F
Theme Park Management
5
TRM B313F
Customer Experience Management in Tourism and Hospitality
5
IB B392F
Managing International Business
5
One Business Elective Course
5

YEAR 4

Term
Course Code
Course Title
No. of Credits
Autumn
MGT B398F
Business Strategy
5
BUS B398F*
Work-based Learning Project
20
HPM B305F
Event Management
5
HPM B308F
Advanced Hotel Management
5
MKT B365F
Services Marketing
5
Spring
BUS B398F*
Work-based Learning Project
20

* Courses carry-over from the Autumn Term

^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a summer bridging course.

In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.

Undergraduate Global Immersion Programme

Being able to work effectively with foreigners and foreign organizations has become a very important contributor to career success in the internationalized economy. The Undergraduate Global Immersion Programmes (UG-GIP) is designed to support B&A students in developing their potential in the internationalized environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

UG-GIP comprises of four non-credit bearing courses: BUS B081F (Year 1), BUS B082F (Year 2), BUS B083F (Year 3)*, and BUS B084F (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*BUS B083F includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.

Career and Further Studies

Career Prospects

Graduates can find work in conference, hotel, attractions and event management in the hospitality field. They can also apply their skills in careers such as customer relations, sales and business development, facilities management and food service management within the recreation, travel and tourism and food and beverage sectors.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a hospitality-related master degree, a Master of Business Administration or other master degrees in business-related areas.

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About Admission Procedures

Admissions Team (Undergraduate), Registry

About Programme

Lee Shau Kee School of Business and Administration