Bachelor of Business Administration with Honours in Sports and eSports Management

Lee Shau Kee School of Business and Administration Bachelor of Business Administration with Honours in Sports and eSports Management  
PROGRAMME CODE
JUPAS: JS9294
DIRECT APPLICATION: BBAHSEMJ
ENTRY
YEAR-1 ENTRY
YEAR-1 ENTRY
SENIOR YEAR ENTRY
STUDY DURATION
4-YEAR
4-YEAR
2-YEAR
MODE OF STUDY
FULL-TIME, FACE-TO-FACE
 

PROGRAMME CODE

 

ENTRY

STUDY DURATION

MODE OF STUDY


JUPAS: JS9294

DIRECT APPLICATION: BBAHSEMJ


YEAR-1 ENTRY
YEAR-1 ENTRY
SENIOR YEAR ENTRY


4-YEAR
4-YEAR
2-YEAR



FULL-TIME, FACE-TO-FACE

 

PROGRAMME CODE

 

ENTRY

 

STUDY DURATION

 

MODE OF STUDY


JUPAS: JS9294

DIRECT APPLICATION: BBAHSEMJ


YEAR-1 ENTRY
YEAR-1 ENTRY
SENIOR YEAR ENTRY


4-YEAR
4-YEAR
2-YEAR



FULL-TIME, FACE-TO-FACE

About The Programme

The programme aims to provide quality education focusing on the theoretical knowledge and practical skills in various areas including business, management, sports and eSports. By combining multiple disciplines and offering a comprehensive work-based learning project, the programme prepares graduates for developing a career in the sports or eSports industries.

Programme Intended Learning Outcomes (PILOs)

  1. Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
  2. Critically evaluate issues and make informed judgements in view of the organisation’s strategies as well as ethical considerations.
  3. Make meaningful contributions as a leader and member in a team setting and communicate effectively.
  4. Command knowledge of the practices and activities of key aspects of athletic development, and sports and eSports management.
  5. Integrate and apply advanced analytical skills to address issues and make decisions related to sports and eSports management.
  6. Assimilate and synthesise new knowledge in athletic development and sports and eSports management, apply it to solve problems related to operation in sports and eSports facilities, and develop practical recommendations.

Admission Requirements

  • Year-1 Entry
  • Senior Year Entry

 

Students shall have attained either

 

LEVEL 3 OR ABOVE

IN CHINESE LANGUAGE

LEVEL 3 OR ABOVE

IN ENGLISH LANGUAGE

LEVEL 2 OR ABOVE

IN MATHEMATICS

LEVEL 2 OR ABOVE

IN LIBERAL STUDIES

LEVEL 2 OR ABOVE

IN AN ELECTIVE SUBJECT

 

in the HKDSE OR an equivalent qualification

 

 

Applicants of Senior Year Entry to the programme must satisfy the following entry requirement:

 

An Associate Degree / Higher Diploma (or its equivalent) in a business-related discipline from a tertiary institution recognized by the University;

 

OR

An Associate Degree / Higher Diploma (or its equivalent) in a non-business related area from a tertiary institution recognized by the University upon completion of a bridging programme offered by HKMU.

Programme Structure and Contents

  • Year-1 Entry
  • Senior Year Entry^

YEAR 1

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B200F*
Integrated Business Foundation
30
A purpose-designed general education course#
5
Spring
BUS B200F*
Integrated Business Foundation
30
A purpose-designed general education course#
5

YEAR 2

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B220F*
Integrated Business Functions
30
An elective course*
10
Spring
BUS B220F*
Integrated Business Functions
30
An elective course*
10

YEAR 3

Term
Course Code
Course Title
No. of Credits
Autumn
FIN B281F
Finance for Managers
5
HPM B305F
Event Management
5
SPM B336F*
Introduction to Athletic Development
10
SPM B337F*
Special Issues in Athletic Development
10
Spring
MGT B398F
Business Strategy
5
SPM B336F*
Introduction to Athletic Development
10
SPM B337F*
Special Issues in Athletic Development
10
SPM B356F
eSports Ecosystem
5

YEAR 4

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B328F*
Investigating Entrepreneurial Opportunities
10
BUS B398F*
Work-based Learning Project
20
SPM B357F
eSports Business Planning
5
Spring
BUS B328F*
Investigating Entrepreneurial Opportunities
10
BUS B368F
Business Issues and Ethics
5
BUS B398F*
Work-based Learning Project
20

It is compulsory for students to complete the Global Immersion Programme.

* Courses carry-over from the Autumn Term

# Purpose-Designed General Education Courses:
Students should take General Education courses from fields of study which are different from those of their programmes.

YEAR 3

Term
Course Code
Course Title
No. of Credits
Autumn
MKT B250F
Introduction to Marketing
5
HPM B305F
Event Management
5
SPM B336F*
Introduction to Athletic Development
10
SPM B337F*
Special Issues in Athletic Development
10
Spring
MGT B398F
Business Strategy
5
SPM B336F*
Introduction to Athletic Development
10
SPM B337F*
Special Issues in Athletic Development
10
SPM B356F
eSports Ecosystem
5

YEAR 4

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B328F*
Investigating Entrepreneurial Opportunities
10
BUS B398F*
Work-based Learning Project
20
SPM B357F
eSports Business Planning
5
Spring
BUS B328F*
Investigating Entrepreneurial Opportunities
10
BUS B368F
Business Issues and Ethics
5
BUS B398F*
Work-based Learning Project
20

* Courses carry-over from Autumn Term

^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a summer bridging course.

In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.

Undergraduate Global Immersion Programme

Being able to work effectively with foreigners and foreign organizations has become a very important contributor to career success in the internationalized economy. The Undergraduate Global Immersion Programmes (UG-GIP) is designed to support B&A students in developing their potential in the internationalized environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

UG-GIP comprises of four non-credit bearing courses: BUS B081F (Year 1), BUS B082F (Year 2), BUS B083F (Year 3)*, and BUS B084F (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*BUS B083F includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.

Career and Further Studies

Career Prospects

Graduates can seek employment in both traditional sports and fast growing eSports industries. The traditional sports industry involves national sports associations, non-government organisations, government departments, etc., whereas a growing number of job openings can be found in esports organisations which participate in professional leagues, organise competitions, create a livestream event, distribute their content to streaming platforms and/or provide advertising opportunities for other businesses. Opportunities in other industries will be opened up via the transferable skills offered by the programme including marketing, sports science, events managements, etc.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master of Business Administration or other master’s degrees in sport-related areas.

Student Activities Highlights

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Enquiries

About Admission Procedures

Admissions Team (Undergraduate), Registry

About Programme

Lee Shau Kee School of Business and Administration