DIRECT APPLICATION: BBAHGBMJS
SENIOR YEAR ENTRY
2-YEAR
FULL-TIME, FACE-TO-FACE
DIRECT APPLICATION: BBAHGBMJS
SENIOR YEAR ENTRY
2-YEAR
FULL-TIME, FACE-TO-FACE
The programme is designed to provide quality education in theoretical and practical knowledge and skills in various aspects of marketing and global business so as to facilitate graduates to pursue a career in marketing, international trade and/or with multinational corporations.
Applicants of Senior Year Entry to the programme must satisfy the following entry requirement:
An Associate Degree / Higher Diploma (or its equivalent) in a business-related discipline from a tertiary institution recognized by the University;
An Associate Degree / Higher Diploma (or its equivalent) in a non-business related area from a tertiary institution recognized by the University upon completion of a bridging programme offered by HKMU.
Applicants are required to fulfill the English language requirements of the University and may be required to attend an admission interview and/or written test.
Students pursuing this programme must successfully complete 80 credits of courses:
Term | Course Code | Course Title | No. of Credits |
|---|---|---|---|
Autumn | MKT B250F | Introduction to Marketing | 5 |
MKT B365F | Services Marketing | 5 | |
MKT B366F | Marketing Communications | 5 | |
IB B391F | International Business Environment | 5 | |
Spring | BUS B368F | Business Issues and Ethics | 5 |
MKT B362F | Marketing Research | 5 | |
MKT B363F | Consumer Behaviour | 5 | |
IB B392F | Managing International Business | 5 |
Term | Course Code | Course Title | No. of Credits |
|---|---|---|---|
Autumn | BUS B328F* | Investigating Entrepreneurial Opportunities | 10 |
MGT B398F | Business Strategy | 5 | |
IB B396F | Asia Pacific Issues in Management | 5 | |
IB B461F | International Marketing | 5 | |
Spring | BUS B328F* | Investigating Entrepreneurial Opportunities | 10 |
IB B397F | Global Issues in Management | 5 | |
MKT B377F | Brand Management | 5 | |
One Business Elective Course | 5 |
* Course carry-over from Autumn Term
^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a summer bridging course.
^ Students admitted via Year 3 entry in or after 2023/24 must complete the four University Core Values Modules, namely Core Value I (Integrity), Core Value II (Fairness), Core Value III (Perseverance), and Core Value IV (Innovation) for graduation.
In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.
Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.
For senior year entry students, UG-GIP comprises two non-credit bearing courses: BUS B083F (Year 3)*, and BUS B084F (Year 4). These courses are designed to enhance students' intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.
*BUS B083F includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.
Graduates can seek employment in various for profit and not-for profit organisations as entry level professionals and managers.
Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master of Business Administration or other master’s degrees in business-related areas such as accounting, human resource management, corporate governance or electronic commerce.
About Admission Procedures
Admissions Team (Undergraduate), Registry
About Programme
Lee Shau Kee School of Business and Administration
