Bachelor of Business Administration with Honours in Global Business and Marketing

Lee Shau Kee School of Business and Administration Bachelor of Business Administration with Honours in Global Business and Marketing  
PROGRAMME CODE
JUPAS: JS9240
DIRECT APPLICATION: BBAHGBMJ
ENTRY
YEAR-1 ENTRY
YEAR-1 ENTRY
SENIOR YEAR ENTRY
STUDY DURATION
4-YEAR
4-YEAR
2-YEAR
MODE OF STUDY
FULL-TIME, FACE-TO-FACE
 

PROGRAMME CODE

 

ENTRY

STUDY DURATION

MODE OF STUDY


JUPAS: JS9240

DIRECT APPLICATION: BBAHGBMJ


YEAR-1 ENTRY
YEAR-1 ENTRY
SENIOR YEAR ENTRY


4-YEAR
4-YEAR
2-YEAR



FULL-TIME, FACE-TO-FACE

About The Programme

The programme is designed to provide quality education in theoretical and practical knowledge and skills in various aspects of marketing and global business so as to facilitate graduates to pursue a career in marketing, international trade and/or with multinational corporations.

Programme Intended Learning Outcomes (PILOs)

  1. Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
  2. Critically evaluate issues and make informed judgements in view of the organisation’s strategies as well as ethical considerations.
  3. Make meaningful contributions as a leader and member in a team setting and communicate effectively.
  4. Command knowledge of the practices and activities of key aspects of global business and marketing.
  5. Integrate and apply advanced analytical skills to address issues and make management and marketing decisions related to global business operation.
  6. Assimilate and synthesise new knowledge in global business and marketing, apply it to solve marketing problems and problems related to global business operation, and develop practical recommendations.

Admission Requirements

  • Year-1 Entry
  • Senior Year Entry

 

Students shall have attained either

 

LEVEL 3 OR ABOVE

IN CHINESE LANGUAGE

LEVEL 3 OR ABOVE

IN ENGLISH LANGUAGE

LEVEL 2 OR ABOVE

IN MATHEMATICS

LEVEL 2 OR ABOVE

IN LIBERAL STUDIES

LEVEL 2 OR ABOVE

IN AN ELECTIVE SUBJECT

 

in the HKDSE OR an equivalent qualification

 

 

Applicants of Senior Year Entry to the programme must satisfy the following entry requirement:

 

An Associate Degree / Higher Diploma (or its equivalent) in a business-related discipline from a tertiary institution recognized by the University;

 

OR

An Associate Degree / Higher Diploma (or its equivalent) in a non-business related area from a tertiary institution recognized by the University upon completion of a bridging programme offered by HKMU.

Programme Structure and Contents

  • Year-1 Entry
  • Senior Year Entry^

During the four years of study, students will need to complete 160 credits of courses, comprising 85 credits of core courses, 50 credits prescribed concentration courses; 5 credits business elective and 20 credits from Purpose-Designed General Education Courses from fields of study which are different from those of their programmes.

In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.

YEAR 1

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B200F*
Integrated Business Foundation
30
A purpose-designed general education course#
5
Spring
BUS B200F*
Integrated Business Foundation
30
A purpose-designed general education course#
5

YEAR 2

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B220F*
Integrated Business Functions
30
A purpose-designed general education course#
5
Spring
BUS B220F*
Integrated Business Functions
30
A purpose-designed general education course#
5

YEAR 3

Term
Course Code
Course Title
No. of Credits
Autumn
FIN B281F
Finance for Managers
5
MKT B365F
Services Marketing
5
MKT B366F
Marketing Communications
5
IB B391F
International Business Environment
5
Spring
BUS B368F
Business Issues and Ethics
5
MKT B362F
Marketing Research
5
MKT B363F
Consumer Behaviour
5
IB B392F
Managing International Business
5

YEAR 4

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B328F*
Investigating Entrepreneurial Opportunities
10
IB B396F
Asia Pacific Issues in Management
5
MGT B399F
Management Policy and Strategy
5
IB B461F
International Marketing
5
Spring
BUS B328F*
Investigating Entrepreneurial Opportunities
10
IB B397F
Global Issues in Management
5
MKT B377F
Brand Management
5
One Business Elective Course
5

It is compulsory for students to complete the Global Immersion Programme.

* Courses carry-over from the Autumn Term

# Purpose-Designed General Education Courses:
Students should take General Education courses from fields of study which are different from those of their programmes.

Students pursuing this programme must successfully complete 80 credits of courses:

YEAR 3

Term
Course Code
Course Title
No. of Credits
Autumn
MKT B250F
Introduction to Marketing
5
MKT B365F
Services Marketing
5
MKT B366F
Marketing Communications
5
IB B391F
International Business Environment
5
Spring
BUS B368F
Business Issues and Ethics
5
MKT B363F
Consumer Behaviour
5
BUS B368F
Business Issues and Ethics
5
IB B392F
Managing International Business
5

YEAR 4

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B328F*
Investigating Entrepreneurial Opportunities
10
MGT B399F
Management Policy and Strategy
5
IB B396F
Asia Pacific Issues in Management
5
IB B461F
International Marketing
5
Spring
BUS B328F*
Investigating Entrepreneurial Opportunities
10
IB B397F
Global Issues in Management
5
MKT B377F
Brand Management
5
One Business Elective Course
5

* Course carry-over from Autumn Term

^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a summer bridging course.

In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.

Undergraduate Global Immersion Programme

Being able to work effectively with foreigners and foreign organizations has become a very important contributor to career success in the internationalized economy. The Undergraduate Global Immersion Programmes (UG-GIP) is designed to support B&A students in developing their potential in the internationalized environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

UG-GIP comprises of four non-credit bearing courses: BUS B081F (Year 1), BUS B082F (Year 2), BUS B083F (Year 3)*, and BUS B084F (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*BUS B083F includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.

Career and Further Studies

Career Prospects

Graduates can seek employment in various for profit and not-for profit organizations as entry level professionals and managers.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master of Business Administration or other master degrees in business-related areas such as accounting, human resource management, corporate governance or electronic commerce.

Student Activities Highlights

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Enquiries

About Admission Procedures

Admissions & Enrolment Office (Undergraduate), Registry

About Programme

Lee Shau Kee School of Business and Administration