Staff Profile

School of Arts and Social Sciences People   Staff Profile  
Ms. Ng Lai Sim Terry 吳麗嬋女士

Senior Lecturer
School of Arts and Social Sciences


Ms. Terry Ng received her BSSc from Hong Kong Baptist University with a major in Public Relations and Advertising, and her MSc in Marketing from The Chinese University of Hong Kong.  Prior to her pursuit of an academic career, Terry has been a creative in the advertising and media industry. She started as a copywriter in an international film distributor. Later, she worked for a number of global advertising agencies, including Saatchi & Saatchi, DDB and FCB, where she was subsequently promoted to Associate Creative Director. During her tenure as an advertising creative, Terry has served a wide range of enterprises and organizations in the areas of advertising strategy, concept development, copywriting, brand management and integrated campaign planning. Her works have won some local and overseas awards. Before joining the OUHK, Terry taught at the Hong Kong Institute of Vocational Education.


Teaching Areas & Research Interests

  • Copywriting
  • Advertising creativity
  • Strategic campaign planning
  • Media ethics

Academic & Professional Experience

Selected Awards

Hong Kong 4As Creative Awards-Best Out of Home Single-Merit (2001)

LongXi Chinese Advertising Awards-Merit (2000)

The 10th Time Asia-Pacific Advertising Awards-Television-Finalist (1999) 

Pinnacle Awards-Television Campaign- Merit (1998)


Selected Publications

Selected Professional & Community Services

  • Judging Panel, MTR Advertising - The Best of the Best Awards 2018

Modified Date: 20 May, 2022
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