Staff Profile

School of Arts and Social Sciences People   Staff Profile  
Dr. Wan Chi Kwong Bruce 溫志光博士
PhD in Experience Design PolyU - Hong Kong
MDes in Industrial Design ENSCI - Paris, MHKDA
Senior Lecturer
School of Arts and Social Sciences


Dr. Bruce WAN is a senior lecturer at the School of Arts and Social Sciences at Hong Kong Metropolitan University. He is a seasoned researcher, educator, and designer in the field of service and experience design. With over 20 years of experience in the field, including a stint as a lecturer and assistant professor at The Hong Kong Polytechnic University's School of Design, Dr. WAN is well-versed in a range of subjects including design research methods, design thinking, and interface and interaction design.

Dr. WAN's main area of focus is on technology-mediated experience design that supports human flourishing, particularly in the tourism and leisure industries. He is currently working on co-design processes and extended reality solutions to enhance technology-mediated experiences in these sectors. With his expertise in design and technology, Dr. WAN is well-equipped to help organizations and individuals create meaningful, engaging experiences that make a positive impact on society.

Teaching Areas & Research Interests

  • Experience & Service Design
  • Human-Computer Interaction
  • Design Thinking
  • Psychological Well-being
  • Enabling Technology
  • Human-Centered Design

Academic & Professional Experience

Reviewer of the following journals and conferences
- The Design Journal, 2021 – present
- ENTER E-Tourism Conference 2021 – present
- SAGE Open, 2020 - present
- Anatolia: an international journal of tourism and hospitality research, 2019
- Journal of information technology & tourism, 2019
- Cumulus, 2018
- Internet Research Journal, 2018
- DesignEd Asia, 2009 – 2016

Keynote and invited speaker of the following conferences:
- Service Design Conference, Hong Kong, 2019
- Design for tourism and hospitality, Tourism Think-Tank - PolyU, 2019

Executive Committee Member, Hong Kong Designers Association, 2010-2021

CDC-HKEAA Committee member, Curriculum Development Council (CDC) and Examinations and Assessment Authority (HKEAA) Committee member on Visual Arts, 2019 – 2022

Selected Publications


  • Wan, C. K. B. (2021). Design for Technology-Mediated Memorable and Meaningful Tourism Experiences: A Strengths-Based Approach [PhD thesis]. The Hong Kong Polytechnic University.

Book Chapters

  • Wan, C.K.B (in press) The present and future of service design in Hong Kong - an emerging design field, In Lee, J.J., Baek, J.S., & Yu, E. (Eds.) Service Design in Asia, Springer.
  • Wan, C. K.B., de Bont, C. J. P. M., Hekkert, P., & Chow, K. K. N. (2022). Towards a Strengths-Based Personal Informatics Framework for Transformative Tourism Experiences: A Phenomenological Study on Serious Leisure Practitioners. In J. L. Stienmetz, B. Ferrer-Rosell, & D. Massimo (Eds.), Information and Communication Technologies in Tourism 2022 (pp. 331–342). Springer International Publishing.
  • Wan, C.K.B., De Bont, C.J.P.M., Hekkert, P., & Chow, K.K.N. (2021) Finding Meaning Through Travel Journaling: A Strength-Based Approach. In Information and Communication Technologies in Tourism 2021, (pp. 137–149). Springer International Publishing.
  • Wan, C.K.B., & Park S., (2021) Development of a design toolkit for memorable and meaningful smart tourism innovation, ENTERXchange 2021, ENTER 2021 eConference.
  • Wan, B. (2020). Four ways that design can contribute to tourism innovation. In AIRTH Encyclopedia of Innovation in Tourism and Hospitality.
  • Wan, C.K.B. (2019). Design and tourism - Four ways that design can contribute to tourism innovation. APacCHRIE & EuroCHRIE joint conference 2019.
  • Wan, C.K.B. (2019). Exploring a Travel Diary that Promotes Wellbeing – Synergy Between Oral and Visual Narratives of Memorable and Meaningful Experiences. In Information and Communication Technologies in Tourism 2019.
  • Wan, C.K.B., De Bont, C., & Hekkert, P. (2016) Towards an HCI model for eudaimonic growth – a phenomenological inquiry into travellers’ serious leisure pursuits and cultivation of character strengths. In Design & Emotion conference 2016 (pp.123-133). Amsterdam: Design & Emotion Society.

Journal Articles

  • Wan, C. K. B., & Onuike, A. J. (2021). Illuminating Opportunities for Smart Tourism Innovation That Foster Sustainable Tourist Well-Being Using Q Methodology. Sustainability, 13(14), 7929.
  • Wan, C. K. B., Chow, K. K. N., de Bont, C. J. P. M., & Hekkert, P. (2020). Finding Synergy Between Oral and Visual Narratives on Memorable and Meaningful Tourism Experiences. Information Technology & Tourism, 22(1), 107–130.
  • Wan, C.K.B., Lee, S., Leung, D., & Park, S., (2019). Using Design Thinking as an Educational Tool for Conceptualizing Future Smart Hotel Guest Experiences. E-Review of Tourism Research, 17(3), 349–367.
  • Wan, C.K.B. (2019). Evaluating video prototypes with emotion analytics. Touchpoint, 11(2), 36–41.
  • Wan, C.K.B. (2018). Flourishing through smart tourism – Experience patterns for co-designing technology-mediated travellers’ experiences. The Design Journal, 21(1), 163-172

Selected Professional & Community Services

  • Mentor, The Amazing Design People List (, 2022 – present

Further Information

Link to personal homepage

Link to Google Scholar page

Modified Date: 23 Mar, 2023
Edit Profile