{"id":16012,"date":"2021-08-12T08:36:15","date_gmt":"2021-08-12T08:36:15","guid":{"rendered":"https:\/\/www.hkmu.edu.hk\/alumni\/?p=16012"},"modified":"2022-10-11T12:15:28","modified_gmt":"2022-10-11T04:15:28","slug":"from-zero-to-hero-online-marketing-strategies-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.hkmu.edu.hk\/alumni\/news-events\/from-zero-to-hero-online-marketing-strategies-for-small-businesses\/","title":{"rendered":"New Perspective for Career Development: From zero to hero! Online marketing strategies for small businesses"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16012\" class=\"elementor elementor-16012\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"has_eae_slider wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-896278f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"896278f\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;_id&quot;:&quot;1f5ce29&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-996c6fc\" data-id=\"996c6fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-043a2c2 elementor-widget elementor-widget-text-editor\" data-id=\"043a2c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>The third and the last talk of the 'New Perspective for Career Development' online talk series was held on 12 August. Digital marketing guru alumna Ms Daisy Chow shared her wisdom and insights on online marketing strategies for SMEs. Daisy suggested developing an attractive and engaging website with online store features for branding and boosting sales. For small businesses with limited capital, they can look for online shop platforms which are effective in promotion and provide big data for developing new marketing strategies. 'Think thoroughly before you kick start online marketing. Identifying your target customers and formulating marketing strategies is the key to success,'she says.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-828bd2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"828bd2e\" data-element_type=\"section\" 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c39c63\" data-id=\"4c39c63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1f6b8b elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"c1f6b8b\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/BFoDfCsNHsk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-cff95f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cff95f4\" data-element_type=\"section\" 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89ee4e5\" data-id=\"89ee4e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2efaf0d gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"2efaf0d\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 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https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_1-1-150x150.jpg 150w, https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_1-1-500x500.jpg 500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2efaf0d\" data-elementor-lightbox-title=\"A_From Zero to Hero_20210812_2\" href='https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_2-1-scaled.jpg'><img width=\"750\" height=\"750\" src=\"https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_2-1-750x750.jpg\" class=\"attachment-wavo-grid size-wavo-grid\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_2-1-750x750.jpg 750w, https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_2-1-150x150.jpg 150w, https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_2-1-500x500.jpg 500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2efaf0d\" data-elementor-lightbox-title=\"A_From Zero to Hero_20210812_3\" href='https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_3-1-scaled.jpg'><img width=\"750\" height=\"750\" src=\"https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_3-1-750x750.jpg\" class=\"attachment-wavo-grid size-wavo-grid\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_3-1-750x750.jpg 750w, https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_3-1-150x150.jpg 150w, https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_3-1-500x500.jpg 500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2efaf0d\" data-elementor-lightbox-title=\"A_From Zero to Hero_20210812_ 4\" href='https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_-4-1-scaled.jpg'><img width=\"750\" height=\"750\" src=\"https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_-4-1-750x750.jpg\" class=\"attachment-wavo-grid size-wavo-grid\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_-4-1-750x750.jpg 750w, https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_-4-1-150x150.jpg 150w, https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_-4-1-500x500.jpg 500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" 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class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2efaf0d\" data-elementor-lightbox-title=\"A_From Zero to Hero_20210812_6\" href='https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_6-1-scaled.jpg'><img width=\"750\" height=\"750\" src=\"https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_6-1-750x750.jpg\" class=\"attachment-wavo-grid size-wavo-grid\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_6-1-750x750.jpg 750w, https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_6-1-150x150.jpg 150w, https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/A_From-Zero-to-Hero_20210812_6-1-500x500.jpg 500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-43a2d05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43a2d05\" data-element_type=\"section\" 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fdb6d3\" data-id=\"9fdb6d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f7d0bc elementor-widget elementor-widget-eael-creative-button\" data-id=\"3f7d0bc\" data-element_type=\"widget\" data-widget_type=\"eael-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"eael-creative-button-wrapper\">\n\n            <a class=\"eael-creative-button eael-creative-button--default\" href=\"https:\/\/www.hkmu.edu.hk\/alumni\/events-activities\/restart-2021\/career\/online-marketing-strategies-for-small-businesses\/\" data-text=\"\">\n\n                <div class=\"creative-button-inner\">\n\n                    \n                    <span class=\"cretive-button-text\">Event Details<\/span>\n\n                                    <\/div>\n            <\/a>\n        <\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The third and the last talk of the 'New Perspective for Career Development' online talk series was held on 12 August. Digital marketing guru alumna Ms Daisy Chow shared her wisdom and insights on online marketing strategies for SMEs. Daisy suggested developing an attractive and engaging website with online store features for branding and boosting...<\/p>\n","protected":false},"author":30,"featured_media":16285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[35,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.3 (Yoast SEO v21.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Perspective for Career Development: From zero to hero! Online marketing strategies for small businesses - Alumni - Hong Kong Metropolitan University<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hkmu.edu.hk\/alumni\/news-events\/from-zero-to-hero-online-marketing-strategies-for-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Perspective for Career Development: From zero to hero! Online marketing strategies for small businesses\" \/>\n<meta property=\"og:description\" content=\"The third and the last talk of the &#039;New Perspective for Career Development&#039; online talk series was held on 12 August. Digital marketing guru alumna Ms Daisy Chow shared her wisdom and insights on online marketing strategies for SMEs. Daisy suggested developing an attractive and engaging website with online store features for branding and boosting...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hkmu.edu.hk\/alumni\/news-events\/from-zero-to-hero-online-marketing-strategies-for-small-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Alumni - Hong Kong Metropolitan University\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-12T08:36:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-11T04:15:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hkmu.edu.hk\/alumni\/wp-content\/uploads\/sites\/21\/2021\/08\/E_Career-Talk-3_20210812_\u5de5\u4f5c\u5340\u57df-1-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1843\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"kcheung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kcheung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"New Perspective for Career Development: From zero to hero! 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