{"id":33636,"date":"2023-03-28T10:57:07","date_gmt":"2023-03-28T02:57:07","guid":{"rendered":"https:\/\/www.hkmu.edu.hk\/alto\/?page_id=33636"},"modified":"2023-05-18T18:03:43","modified_gmt":"2023-05-18T10:03:43","slug":"introduction-to-marketing","status":"publish","type":"page","link":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/home\/learning-support\/course-material\/material-delivery-schedule\/%e6%95%99%e6%9d%90%e9%82%ae%e9%80%92%e6%97%b6%e9%97%b4%e8%a1%a8%ef%bc%882023%e5%b9%b4%e5%a4%8f%e5%ad%a3%e5%ad%a6%e6%9c%9f%ef%bc%89%e6%9d%8e%e5%85%86%e5%9f%ba%e5%95%86%e4%b8%9a%e7%ae%a1%e7%90%86\/introduction-to-marketing\/","title":{"rendered":"Introduction to Marketing"},"content":{"rendered":"<table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr><!--\r\n<td width=\"10\"><img decoding=\"async\" src=\"\/WEB\/images\/general\/ue6\/spacer.gif\" width=\"10\" border=\"0\" alt=\" \"><\/td>\r\n-->\r\n<td>MKT B250\u00a0Introduction to Marketing<\/td>\r\n<td align=\"right\">\r\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"5\">\r\n<tbody>\r\n<tr align=\"right\">\r\n<td><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/td>\r\n<td width=\"10\"><img decoding=\"async\" src=\"\/WEB\/images\/general\/ue6\/spacer.gif\" alt=\" \" width=\"10\" border=\"0\" \/><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<table border=\"1\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5\">\r\n<tbody>\r\n<tr align=\"left\" valign=\"top\" bgcolor=\"#ffcc99\">\r\n<td style=\"width: 17%; text-align: center; background-color: #97e8ca;\">Mailing<\/td>\r\n<td style=\"width: 17%; text-align: center; background-color: #97e8ca;\">Item<\/td>\r\n<td style=\"width: 17%; text-align: center; background-color: #97e8ca;\">Distribution\/posting date<\/td>\r\n<\/tr>\r\n<tr align=\"left\" valign=\"top\">\r\n<td style=\"width: 17%; text-align: center;\">1<\/td>\r\n<td style=\"width: 50%; text-align: left;\">\r\n<ul>\r\n \t<li><em>MKT B250<\/em> set textbook: <em>Principles of Marketing: An Asian Perspective<\/em><\/li>\r\n \t<li>Course Guide<\/li>\r\n \t<li>Study Units 1\u20135<\/li>\r\n \t<li>Readings (Units 1 &amp; 5)<\/li>\r\n<\/ul>\r\n<\/td>\r\n<td style=\"width: 33%; text-align: center;\">Collection date: 22\/5\/2023-04\/06\/2023<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>","protected":false},"excerpt":{"rendered":"<p>MKT B250\u00a0Introduction to Marketing Mailing Item Distribution\/posting date 1 MKT B250 set textbook: Principles of Marketing: An Asian Perspective Course Guide Study Units 1\u20135 Readings (Units 1 &amp; 5) Collection date: 22\/5\/2023-04\/06\/2023<\/p>\n","protected":false},"author":295,"featured_media":0,"parent":33544,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"content_default_1.php","meta":{"_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.3 (Yoast SEO v21.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introduction to Marketing - Office for Advancement of Learning and Teaching<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hkmu.edu.hk\/alto\/sc\/home\/learning-support\/course-material\/material-delivery-schedule\/%e6%95%99%e6%9d%90%e9%82%ae%e9%80%92%e6%97%b6%e9%97%b4%e8%a1%a8%ef%bc%882023%e5%b9%b4%e5%a4%8f%e5%ad%a3%e5%ad%a6%e6%9c%9f%ef%bc%89%e6%9d%8e%e5%85%86%e5%9f%ba%e5%95%86%e4%b8%9a%e7%ae%a1%e7%90%86\/introduction-to-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introduction to Marketing\" \/>\n<meta property=\"og:description\" content=\"MKT B250\u00a0Introduction to Marketing Mailing Item Distribution\/posting date 1 MKT B250 set textbook: Principles of Marketing: An Asian Perspective Course\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hkmu.edu.hk\/alto\/sc\/home\/learning-support\/course-material\/material-delivery-schedule\/%e6%95%99%e6%9d%90%e9%82%ae%e9%80%92%e6%97%b6%e9%97%b4%e8%a1%a8%ef%bc%882023%e5%b9%b4%e5%a4%8f%e5%ad%a3%e5%ad%a6%e6%9c%9f%ef%bc%89%e6%9d%8e%e5%85%86%e5%9f%ba%e5%95%86%e4%b8%9a%e7%ae%a1%e7%90%86\/introduction-to-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Office for Advancement of Learning and Teaching\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-18T10:03:43+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Introduction to Marketing - Office for Advancement of Learning and Teaching","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/home\/learning-support\/course-material\/material-delivery-schedule\/%e6%95%99%e6%9d%90%e9%82%ae%e9%80%92%e6%97%b6%e9%97%b4%e8%a1%a8%ef%bc%882023%e5%b9%b4%e5%a4%8f%e5%ad%a3%e5%ad%a6%e6%9c%9f%ef%bc%89%e6%9d%8e%e5%85%86%e5%9f%ba%e5%95%86%e4%b8%9a%e7%ae%a1%e7%90%86\/introduction-to-marketing\/","og_locale":"zh_CN","og_type":"article","og_title":"Introduction to Marketing","og_description":"MKT B250\u00a0Introduction to Marketing Mailing Item Distribution\/posting date 1 MKT B250 set textbook: Principles of Marketing: An Asian Perspective Course","og_url":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/home\/learning-support\/course-material\/material-delivery-schedule\/%e6%95%99%e6%9d%90%e9%82%ae%e9%80%92%e6%97%b6%e9%97%b4%e8%a1%a8%ef%bc%882023%e5%b9%b4%e5%a4%8f%e5%ad%a3%e5%ad%a6%e6%9c%9f%ef%bc%89%e6%9d%8e%e5%85%86%e5%9f%ba%e5%95%86%e4%b8%9a%e7%ae%a1%e7%90%86\/introduction-to-marketing\/","og_site_name":"Office for Advancement of Learning and Teaching","article_modified_time":"2023-05-18T10:03:43+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/home\/learning-support\/course-material\/material-delivery-schedule\/%e6%95%99%e6%9d%90%e9%82%ae%e9%80%92%e6%97%b6%e9%97%b4%e8%a1%a8%ef%bc%882023%e5%b9%b4%e5%a4%8f%e5%ad%a3%e5%ad%a6%e6%9c%9f%ef%bc%89%e6%9d%8e%e5%85%86%e5%9f%ba%e5%95%86%e4%b8%9a%e7%ae%a1%e7%90%86\/introduction-to-marketing\/","url":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/home\/learning-support\/course-material\/material-delivery-schedule\/%e6%95%99%e6%9d%90%e9%82%ae%e9%80%92%e6%97%b6%e9%97%b4%e8%a1%a8%ef%bc%882023%e5%b9%b4%e5%a4%8f%e5%ad%a3%e5%ad%a6%e6%9c%9f%ef%bc%89%e6%9d%8e%e5%85%86%e5%9f%ba%e5%95%86%e4%b8%9a%e7%ae%a1%e7%90%86\/introduction-to-marketing\/","name":"Introduction to Marketing - Office for Advancement of Learning and Teaching","isPartOf":{"@id":"https:\/\/www.hkmu.edu.hk\/alto\/#website"},"datePublished":"2023-03-28T02:57:07+00:00","dateModified":"2023-05-18T10:03:43+00:00","breadcrumb":{"@id":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/home\/learning-support\/course-material\/material-delivery-schedule\/%e6%95%99%e6%9d%90%e9%82%ae%e9%80%92%e6%97%b6%e9%97%b4%e8%a1%a8%ef%bc%882023%e5%b9%b4%e5%a4%8f%e5%ad%a3%e5%ad%a6%e6%9c%9f%ef%bc%89%e6%9d%8e%e5%85%86%e5%9f%ba%e5%95%86%e4%b8%9a%e7%ae%a1%e7%90%86\/introduction-to-marketing\/#breadcrumb"},"inLanguage":"zh-CN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hkmu.edu.hk\/alto\/sc\/home\/learning-support\/course-material\/material-delivery-schedule\/%e6%95%99%e6%9d%90%e9%82%ae%e9%80%92%e6%97%b6%e9%97%b4%e8%a1%a8%ef%bc%882023%e5%b9%b4%e5%a4%8f%e5%ad%a3%e5%ad%a6%e6%9c%9f%ef%bc%89%e6%9d%8e%e5%85%86%e5%9f%ba%e5%95%86%e4%b8%9a%e7%ae%a1%e7%90%86\/introduction-to-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/home\/learning-support\/course-material\/material-delivery-schedule\/%e6%95%99%e6%9d%90%e9%82%ae%e9%80%92%e6%97%b6%e9%97%b4%e8%a1%a8%ef%bc%882023%e5%b9%b4%e5%a4%8f%e5%ad%a3%e5%ad%a6%e6%9c%9f%ef%bc%89%e6%9d%8e%e5%85%86%e5%9f%ba%e5%95%86%e4%b8%9a%e7%ae%a1%e7%90%86\/introduction-to-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u6559\u4e0e\u5b66\u53d1\u5c55\u5904","item":"\/alto\/sc\/"},{"@type":"ListItem","position":2,"name":"Home","item":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/"},{"@type":"ListItem","position":3,"name":"Learning Support","item":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/home\/learning-support\/"},{"@type":"ListItem","position":4,"name":"\u6559\u6750\u6d3e\u53d1\uff08\u517c\u8bfb\uff3b\u9065\u8ddd\uff3d\u8bfe\u7a0b\uff09","item":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/home\/learning-support\/course-material\/"},{"@type":"ListItem","position":5,"name":"\u6559\u6750\u9886\u53d6 \/ \u90ae\u9012\u65f6\u95f4\u8868\uff08\u517c\u8bfb\uff3b\u9065\u8ddd\uff3d\u8bfe\u7a0b\uff09","item":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/home\/learning-support\/course-material\/material-delivery-schedule\/"},{"@type":"ListItem","position":6,"name":"\u6559\u6750\u90ae\u9012\u65f6\u95f4\u8868\uff082023\u5e74\u590f\u5b63\u5b66\u671f\uff09\u674e\u5146\u57fa\u5546\u4e1a\u7ba1\u7406\u5b66\u9662","item":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/home\/learning-support\/course-material\/material-delivery-schedule\/%e6%95%99%e6%9d%90%e9%82%ae%e9%80%92%e6%97%b6%e9%97%b4%e8%a1%a8%ef%bc%882023%e5%b9%b4%e5%a4%8f%e5%ad%a3%e5%ad%a6%e6%9c%9f%ef%bc%89%e6%9d%8e%e5%85%86%e5%9f%ba%e5%95%86%e4%b8%9a%e7%ae%a1%e7%90%86\/"},{"@type":"ListItem","position":7,"name":"Introduction to Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.hkmu.edu.hk\/alto\/#website","url":"https:\/\/www.hkmu.edu.hk\/alto\/","name":"Office for Advancement of Learning and Teaching","description":"Office for Advancement of Learning and Teaching","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hkmu.edu.hk\/alto\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"zh-CN"}]}},"_links":{"self":[{"href":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/wp-json\/wp\/v2\/pages\/33636"}],"collection":[{"href":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/wp-json\/wp\/v2\/users\/295"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/wp-json\/wp\/v2\/comments?post=33636"}],"version-history":[{"count":3,"href":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/wp-json\/wp\/v2\/pages\/33636\/revisions"}],"predecessor-version":[{"id":34167,"href":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/wp-json\/wp\/v2\/pages\/33636\/revisions\/34167"}],"up":[{"embeddable":true,"href":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/wp-json\/wp\/v2\/pages\/33544"}],"wp:attachment":[{"href":"https:\/\/www.hkmu.edu.hk\/alto\/sc\/wp-json\/wp\/v2\/media?parent=33636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}