Consumer Behaviour

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MKT B363

More information: Course Guide
CONSUMER BEHAVIOUR

MKT B363

More information: Course Guide

CONSUMER BEHAVIOUR

Course Start Date
Aut 2022
Course Level
Higher
Length in Terms
1 terms
Credits
5
Language
English
Fees ($) (including lab fees)
6,600
Future Terms
Aut 23
Quota and Schedule
Course Start Date
Course LevelLength in TermsCredits
Language
Fees ($) (including lab fees)
Future Terms
Aut 2022
Higher1 terms5
English
6,600
Aut 23

Course Coordinator: Dr Woo Ka Shing, PhD (Nottingham)

Aims
This course aims to provide students with core concepts, frameworks and tools used by marketers when analysing, interpreting and predicting consumer responses to marketing efforts, and the opportunity to apply these in marketplace situations.

Contents
The course covers the following topics:

  • Introduction to consumer behaviour
  • Consumer decision making
  • Internal factors influencing consumer behaviour: Parts I and II
  • External factors influencing consumer behaviour

Learning support
There are five two-hour tutorials and one two-hour surgery.

Assessment
There are two assignments and one examination. Students must use word processing software (such as Microsoft Word) to prepare the assignments, and submit the assignments via the Online Learning Environment (OLE).

Set book(s)
A custom textbook will be provided.