MKT 8041BEF
MKT 8041BEF |
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INNOVATIVE MARKETING IN A DYNAMIC WORLD |
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Course Leader:
Dr Liaw, Chya-Yi Emily, BBA (NCCU, Taiwan); MS (NUS, Singapore); MS (Georgia Tech, USA); PhD (U of Western Ontario, Canada)
Excluded Combinations and Courses Not Allowed to be Taken Again
Excluded Combinations: MKT 8041BCD; MKT 8041BCF; MKT 8041BED
Courses Not Allowed to be Taken Again: MKT 8041BED
Aims
This course aims to introduce students to the environmental forces surrounding international marketing, in order to equip them with the knowledge necessary to operate successfully within this environment. The course provides students with an in-depth understanding of the current methodologies, tools and techniques that are applied in developing, implementing and evaluating the effectiveness of international marketing strategies.
Contents
The course covers the following topics:
Contact hours
There will be a total of 45 lecture hours plus consultation hours over the semester.
Assessment
The continuous assessment portion of the course accounts for 80% of the total course score, while the oral assessment accounts for the remaining 20% of the total course score. Students are required to submit assignments via the Online Learning Environment (OLE).
Set book(s)
A custom textbook will be provided.
