Strategic Issues for Management in the Asia Pacific Region

Course Coordinator: Dr Emily Liaw, BBA (NCCU, Taiwan); MS (NUS, Singapore); MS (Georgia Tech, USA); PhD (U of Western Ontario, Canada)

This course aims to provide students with the means to analyse and evaluate current trends within the Asia-Pacific business community. It reinforces students' ability to apply the current methods of analysing a complex business community, predicting future changes and assessing their likely impact. It also helps to facilitate students' articulation of the current methodologies, tools and techniques used to develop, implement and evaluate the effectiveness of business strategies. The course critically analyses and evaluates strategic management issues in relation to the regional business and international markets.

Contents
The course covers the following topics:

• The global environment vs. regional environments
• Environment and strategy: The actuality of the Asia-Pacific region
• Primary, manufacturing and service sectors
• The public sector, education and national security
• Planning of international business strategies and strategic analysis
• Strategy implementation and control
• Culture and strategic management issues within the regional context
• New players from emerging economies
• Strategic corporate social responsibility
• Contemporary strategic management issues in the region

Contact hours
A total of 48 contact hours across one term, including 11 three-hour lectures and five three-hour tutorial classes. Students are also required to complete six additional self-study hours to prepare for the in-class assessment.

Assessment
Assessment for this course involves two assignments, in-class assessment, class participation and an oral presentation (compulsory). The two assignments account for 60% of the total course score; in-class assessment accounts for 10%; class participation accounts for 10% and oral presentation accounts for the remaining 20%. Students are required to submit assignments via the Online Learning Environment (OLE).

Set book(s)
There are no set books for this course.