Strategic Issues for Management in the Asia Pacific Region

Course Coordinator: Dr Pigac Tilen, MA (University of Zagreb, Croatia); PhD (CityU)

Excluded Combinations
IB B893C; IB B893CF; MKT B893C; MKT B893CF

Courses Not Allowed to be Taken Again
IB B893; MKT B893, MKT B893F

Aims
This course aims to acquaint students with the current management trends in the Asia-Pacific region by applying relevant theories to analyse the business environment and develop appropriate strategies. It also aims to get students to critically examine strategic management issues by using examples from the Asia-Pacific regional context.

Contents
This course covers the following topics:

• Business strategy: Key concepts, competitiveness and performance
• Business strategy: Process & implementation
• Business strategy in the Asia Pacific: Internal organisational environment & culture
• Business strategy: External environment (industry & competition in the Asia-Pacific region)
• Corporate-level strategy: Diversification strategies, mergers & acquisitions
• Corporate-level strategy: Strategic alliances and business networks in the Asia Pacific
• Regional/International strategy: Foreign entry strategies and selecting geographic locations in the Asia-Pacific region
• Regional/International strategy: Asia-Pacific market multinationals and the role of governments
• Regional/International strategy: Supply chain and sustainability
• The ”Asianisation” of innovation strategies: R&D and innovation as competitive advantage
• Regional competitiveness and ethics in the Asia Pacific

Contact hours
A total of 48 contact hours across one term, including 11 three-hour lectures and five three-hour tutorial classes. Students are also required to complete six additional self-study hours to prepare for the in-class assessment.

Assessment
Assessment for this course involves two assignments, in-class assessment, class participation and an oral presentation (compulsory). The two assignments account for 60% of the total course score; in-class assessment accounts for 10%; class participation accounts for 10% and oral presentation accounts for the remaining 20%. Students are required to submit assignments via the Online Learning Environment (OLE).

Set book(s)
There are no set books for this course.