International Business Management

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IB B390

More information: Course Guide
INTERNATIONAL BUSINESS MANAGEMENT

IB B390

More information: Course Guide

INTERNATIONAL BUSINESS MANAGEMENT

Course Start Date
Aut 2022
Course Level
Higher
Length in Terms
2 terms
Credits
10
Language
English
Fees ($) (including lab fees)
13,200
Future Terms
Aut 23


This course may be included in the list of reimbursable courses under the Continuing Education Fund. Click HERE for details of eligibility.
Quota and Schedule
This course may be included in the list of reimbursable courses under the Continuing Education Fund. Click HERE for details of eligibility.
Course Start Date
Course LevelLength in TermsCredits
Language
Fees ($) (including lab fees)
Future Terms
Aut 2022
Higher2 terms10
English
13,200
Aut 23

Course Coordinator: Kevin Chu, BA (Hons) TESL (CityU of HK); PGCE (HKU); MSSc (CUHK); MSt (Cantab); FRSA; FRSPH

Aims
The course aims to provide students with an overview of the current global marketplace and the internationalization process of companies and their operations. It equips students with the knowledge and tools for analysing the international business environment and developing strategies for multinational companies. Furthermore, it introduces students to the challenges and issues emerging from the changing international business environment and their implications for international managers.

Contents
The course covers the following topics:

  • Globalization and cross-cultural business
  • National differences in political and economic environments
  • International trade and political economy of trade
  • Foreign direct investment and regional economic integration
  • International strategy and organization
  • Analysing international opportunities and selecting entry modes
  • International marketing
  • International human resources

Learning support
There will be ten two-hour tutorials and two two-hour surgeries.

Assessment
There are nine online quizzes, three assignments and one examination. Students must use word processing software (such as Microsoft Word) to prepare the assignments, and submit the assignments via the Online Learning Environment (OLE).

Set book(s)
A custom textbook will be provided.