Course Coordinator: Dr Nigel Leung, BA (Ji Nan); MSc, PhD (Aberstwyth)
Course Developers: Dr Jerry Gao; Dr Lee Chang, Consultants; Prof. Richard T Watson; Thilini Ariyachandra; and Dr Assafa Endeshaw, Nanyang Technological University, Singapore
You are advised to have already studied BIS B322.
This course aims to provide learners with a concrete knowledge foundation on electronic commerce, state-of-the-art methods and supporting technologies. It develops in learners the capability of applying the knowledge and methods learned to the design and development of an electronic commerce system with well-defined solutions. In addition, it enables learners to identify, evaluate, and design alternative electronic commerce solutions and strategies for business organizations in order to increase effectiveness and competitive advantage.
This course covers the following topics:
Electronic commerce overview
Electronic commerce marketing strategies
Marketing strategies and tools for electronic commerce
Management of electronic commerce
Payment systems for electronic commerce
Security issues in electronic commerce I
Security issues in electronic commerce II
Legal issues and laws on electronic commerce
Future of electronic commerce
There will be ten three-hour classes (each including an one-hour supplementary lecture and a two-hour tutorial) and one two-hour surgery.
There are three assignments and one examination. Students must use word processing software (such as Microsoft Word) to prepare the assignments, and submit the assignments via the Online Learning Environment (OLE).
This course is supported by the Online Learning Environment (OLE). You can find the latest course information from the OLE. Through the OLE, you can communicate electronically with your tutor and the Course Coordinator as well as other students. Course materials are available in print form but you can also access them online. To access the OLE, students will need to have access to the Internet. The use of the OLE is required for the study of this course.
You will need access to a Windows-based personal computer with an Internet connection.
Turban, E, King, D, Lee, J, Liang, T and Turban, D (2012) Electronic Commerce 2012: A Managerial and Social Networks Perspective, 7th edn, Prentice Hall.